Holler Privacy Policy

Last updated: July 25, 2026

This Privacy Policy explains how Apps by Mike ("Holler," "we," "us") collects, uses, and shares information in connection with the Holler Service. This Policy covers both our business customers ("Customers," e.g., a contractor using Holler) and the individuals who text, call, or interact with a Customer's business through Holler ("Leads" or "end users").

1. Information We Collect

From Customers (businesses using Holler)

• Business information: legal name, EIN, address, services offered, pricing, contract templates, and configuration you provide
• Account and contact information: owner name, phone number, email
• Calendar data, if you connect Google Calendar: free/busy and event information necessary to propose and book appointments
• Payment information, processed by our third-party payment processor (Holler does not store full payment card details)

From Leads and end users (people texting a Holler-powered business)

• Phone number and the content of text messages exchanged with the business's Holler-powered number
• Information provided in the course of the conversation, such as name, address, project details, and appointment preferences
• Information necessary to complete an electronic signature, including IP address, timestamp, and device information captured by our e-signature provider for audit-trail purposes

2. How We Use Information

• To operate the Service: respond to messages, qualify leads, propose and book appointments, and route documents for signature on behalf of the Customer
• To provide Customers with summaries of their conversations and leads (e.g., the daily digest)
• To maintain, secure, and improve the Service, including evaluating and improving the underlying AI agent
• To comply with legal obligations, including carrier registration (10DLC) requirements and recordkeeping for electronic signatures

3. How We Share Information

We share information with service providers who help us operate Holler, each acting under contractual confidentiality and data-protection obligations, including:

• SMS/voice infrastructure providers (e.g., Telnyx, Twilio) to send and receive messages and calls
• Our AI model provider (Anthropic) to process and generate conversational responses
• Our electronic signature provider (e.g., SignWell) to capture and store signed documents
• Google, if a Customer connects Google Calendar, to read availability and create events
• Our payment processor (e.g., Stripe), where deposit collection is used, with the Customer as merchant of record
• Cloud hosting and storage providers (e.g., Railway, and object storage for documents)

We do not sell personal information. We may disclose information if required by law, subpoena, or to protect the rights, property, or safety of Holler, our Customers, or others.

4. SMS-Specific Disclosures

If you are a Lead texting with a Holler-powered business number, you are communicating with an AI-assisted agent acting on that business's behalf; this will be disclosed to you. Message and data rates may apply. Reply STOP at any time to opt out of further messages from that number; reply HELP for assistance. Opt-out requests are honored automatically by the Service.

5. Data Retention

We retain Customer and Lead information for as long as reasonably necessary to provide the Service, comply with legal and recordkeeping obligations (including signed-document retention), and resolve disputes. Customers may request deletion of their account data, subject to records we are required to retain by law (e.g., signed contracts, audit trails).

6. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information processed through the Service, including encryption in transit and access controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Choices

• Leads and end users may opt out of text messages at any time by replying STOP
• Customers may access, update, or request deletion of their business account information by contacting [email protected]
• Customers who connect Google Calendar may disconnect that integration at any time from their account settings, revoking Holler's access

8. Children's Privacy

The Service is intended for business use and is not directed to individuals under 18. We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new "Last updated" date and, for material changes, provide additional notice as appropriate.

10. Contact Us

Questions about this Privacy Policy may be directed to [email protected].